As the race for foldable phones heat up, another smartphone player is entering the field that aims to be at the pinnacle experience of today’s foldable market. During the ongoing MWC 2023, global technology brand OnePlus announced that it will launch a foldable smartphone in the second half of 2023. Also Read - OnePlus Nord CE 3 Lite key specs revealed: 108MP cameras, up to 16GB RAM, and more
OnePlus to launch a foldable smartphone soon
“Our first foldable phone will have the signature OnePlus fast and smooth experience. It must be a flagship phone that doesn’t settle because of its folding form, in terms of industrial design, mechanical technology, and other aspects,” said Kinder Liu, President, and COO of OnePlus at the event. Also Read - OnePlus 11 Jupiter Rock Edition unveiled, but you can't buy it
In a conversation with TechCrunch, Lui clarified that the OnePlus’ first foldable smartphone will launch in the second half of the year. As per his statement, “We will release our foldable phone in the second half of this year. It will also be a flagship phone, as with the other top-positioned products in our portfolio. That is the reason why we haven’t released any foldable phones in the past several years. Because we really wanted to release the best one.” Also Read - OnePlus 11 Jupiter Rock Edition set to launch on March 29
Currently, the foldable smartphone market is dominated by Samsung.
Global foldable smartphone shipments are expected to grow 52 percent (YoY) in FY2023 to reach 22.7 million units.
Key drivers will be Samsung and Chinese original equipment manufacturers (OEMs) looking to make their mark, particularly in Europe and China, according to Counterpoint Research.
For FY 2022, global foldable shipments will reach 14.9 million units. Cumulative shipments in Q1-Q3 2022 grew 90 percent YoY to 9.5 million units.
“The numbers are tiny when put in the context of the broader market, but looking at the ever-important ultra-premium segment ($1,000 and above), we’re seeing foldable start to take hold,” according to Tarun Pathak, Director of Counterpoint’s global smartphone practice.
“In that category, foldable hit double-digit shipment shares this year, and we expect it to rise above 20 percent in 2023,” he added.
The global foldable market will likely see stronger competition in 2023 as more Chinese OEMs are expected to enter the space.
However, Samsung will continue to lead the market. HONOR, Motorola, and Xiaomi are expected to enter the foldable smartphone market outside China in earnest, said the report.
“In 2023, competition is set to intensify in the global foldable smartphone market as the number of participating OEMs will increase,” said Senior Analyst Jene Park.
–With inputs from IANS