
Written By Deepti Ratnam
Published By: Deepti Ratnam | Published: Aug 13, 2025, 01:02 PM (IST)
LinkedIn, the platform best known for job listings and career networking, has introduced Mini Sudoku, a quick and easy puzzle designed to add fun to your professional networking breaks. This is a new way LinkedIn has found to keep its 1.2 billion users and members engaged. It is the platform’s casual game offering, and hence, the app steps up from just being about resumes and making people come back daily.
LinkedIn’s Sudoku doesn’t work like a traditional 9-by-9 grid; rather, it is built for speed and takes two to three minutes to complete. As per the senior director of LinkedIn’s parent company, Microsoft, Lakshman Somasundaram, the company is not aiming to turn LinkedIn into a gaming platform, but to offer brief and refreshing challenges. In addition, it will spark conversations and even friendly competition among colleagues, friends, and family.
This new puzzle marks LinkedIn’s sixth game, joining a growing list of casual challenges added since last year to keep users engaged beyond job hunting. Like other games on the platform, Mini Sudoku gets progressively harder as the week moves forward, keeping regular players motivated to return and improve their performance.
According to LinkedIn, millions of users in India play games daily, with peak activity around 7:00 AM. Interestingly, Gen Z takes the lead in gameplay, and engagement numbers are strong. Around 86% of the players are returning the next day, and 82% are still playing after a week.
While LinkedIn continues to expand into entertainment features, its core professional focus remains intact. Revenue rose 9% to $4.6 billion last quarter, and membership has hit 1.2 billion. Alongside gaming, LinkedIn is experimenting with a more personalized content feed, short videos, and enhanced recruiter tools, showing that it’s evolving to meet the needs of both job seekers and everyday social media users.