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CES 2024: Samsung unveils new AI-based QLED TVs with up to 8K video support

The new Samsung QLED TVs use AI to not only upscale the video quality but also a better viewing experience depending on the content type.

Edited By: Shubham Verma

Published: Jan 08, 2024, 05:23 PM IST

The flagship 2024 Neo QLED 8K TV incorporating the NQ8 AI Gen 3 AI processor.
The flagship 2024 Neo QLED 8K TV incorporating the NQ8 AI Gen 3 AI processor.

Story Highlights

  • Samsung has launched new QLED TVs at the CES 2024.
  • These TVs use an artificial intelligence processor.
  • Samsung has not said when it will launch these TVs in India.

Samsung Electronics has unveiled its latest high-end TV with improved connectivity and features powered by the latest artificial intelligence (AI) processor. The flagship 2024 Neo QLED 8K TV includes the NQ8 AI Gen 3 processor and neural quantum processor technologies, which were showcased at an event called “The First Look” in Las Vegas before this year’s annual tech show.

According to the company, the model is the culmination of its 18 years of technology and know-how as a leader in the global TV market, reports Yonhap news agency. The NQ8 AI 3rd Generation processor is the most powerful Samsung TV processor to date, with 512 neural networks, eight times more than the previous year, and boasting a twice as fast Neural Processing Unit (NPU) as the previous one as well, according to Samsung Electronics.

Leveraging AI-based processing, the TV elevates content to 8K resolution, delivering a more vibrant and dynamic viewing experience with enhanced contrast, colour and brightness. Enhanced by wireless speakers and a sound bar featuring Samsung’s advanced sound technology, Q-Symphony, the Neo QLED 8K TV promises dynamic tracking sound, clear voice quality and seamless integration.

Samsung Electronics emphasised that the TV’s AI capabilities offer an immersive experience for live sports, concerts and online streaming content, even in lower-quality formats like SD or Full-HD, replicating the feel of VIP seats at events. Beyond hardware upgrades, the TV operates on Samsung’s proprietary Tizen operating system, a versatile platform spanning smartphones, TVs and tablets.

The 2024 Tizen OS Home introduces tailored content recommendations for each registered account, providing a personalized viewing experience for family members. The new TVs showcased at CES 2024 will also be equipped with the Samsung Daily+ function, offering users an overview of content and information, along with popular titles and recently watched content.

Samsung prioritises accessibility with the introduction of the world’s first Audio Subtitle feature in the 2024 Samsung TVs, using AI and optical character recognition (OCR) technology to convert subtitles to speech in real-time.

— Written with inputs from IANS

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Author Name | Shubham Verma

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