Samsung Unveils Vision AI Ahead of the CES 2025 Event: Here's How This AI will Transform Your Viewing Experience

Samsung has unveiled its Vision AI at the CES 2025 First Look event. The tech giant introduced its new artificial intelligence embedded in its smart TV that will change the overall feel of the viewing experience. The Vision AI will offer features such as Live Translate, Click to Search, Home Insights, Real-Time Updates, and more.

Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of Samsung’s Device eXperience (DX) Division, unveiled the company’s CES2025 conference and said, “I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future.”

Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalized experiences through our widespread implementation of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”

The first look of this technology has been revealed ahead of the Consumer Electronic Show (CES) 2025 to be held in Las Vegas. Vision AI is going to be expanded to the company’s 2025 smart TV portfolio, which includes Neo QLED, OLED, and QLED TVs. Let’s see what these features have to offer:

[Video] [CES 2025] Samsung Unveils Vision AI at First Lookhttps://t.co/ugEAK1uaxD

— Samsung Electronics (@Samsung) January 6, 2025

Click to Search:

As the name suggests, the Click to Search feature will be able to search for information related to anything on the TV by clicking on it. Through this feature, you will be able to get information about the actors, locations, and objects appearing on the screen.

Live Translate:

Talking about the Live Translate feature, it will provide real-time subtitle translation and the model will eliminate language barriers. It will allow you to enjoy global content seamlessly.

Generative Wallpaper:

Through Vision AI, you can apply wallpapers to your smart TV, through which you can convert the empty TV screen into an artwork canvas.

Other than these features, the company’s Vision AI will convert your viewing experience into a smarter living with the integration of SmartThings ecosystems such as Home Insights and Pet and Family Care.