Xiaomi partners with Optiemus to manufacture audio products locally

Xiaomi India on Monday announced a partnership with Optiemus Electronics Limited (OEL) to manufacture its audio products in the country.

Through this partnership, Xiaomi has kicked off the production for its first locally-manufactured audio product at the OEL factory in Noida, Uttar Pradesh.

With this collaboration, the company is targeting a 50 per cent increase in smartphone domestic value addition over the next two years.

The move signifies a larger initiative in the artificial internet of things (AIoT) domain, commencing with the localisation of wireless audio products, the company said in a statement.

“This partnership marks a major milestone in our efforts to accelerate our localisation of products and components to bring out high-quality devices that will be ‘Made in India’, at honest pricing,” said Muralikrishnan B, President, Xiaomi India.

The company has established the world’s leading consumer AIoT (AI+IoT) platform, with 589 million smart devices connected to its platform (as of December 31, 2022), excluding smartphones, tablets and laptops.

“We look forward to delivering great value through state-of-the art infrastructure to manufacture Xiaomi products,” said Nitesh Gupta, Director, OEL.

OEL has two state-of-the-art manufacturing units in Noida.

“This collaboration demonstrates Xiaomi’s dedication to producing high-quality products, contributing to the growth of domestic manufacturing in India, and bolstering its efforts in democratising technology for the masses,” said the global technology brand.

— IANS