
Written By Priya Singh
Published By: Priya Singh | Published: Jan 24, 2023, 05:46 PM (IST)
Netflix says that the ads will stream for 4 to 5 minutes per hour on average. The ads will be streamed for 15 or 30 seconds during films and shows. The streaming platform will offer ads based on countries and favourite genres of the users.
Streaming giant Netflix and popular women-first dating app Bumble have teamed up to help users connect over popular TV shows. With the release of its weekly in-app question game “Netflix Nights In”, which asks users questions about a popular Netflix show, Bumble is putting the phrase “Netflix and Chill?” to the test, reports TechCrunch. Also Read: Netflix Expands Gaming To Smart TVs, Adds Pictionary: Game Night, Tetris, And More
In the new question game, users can compete against one another to see who can correctly answer every question. Also Read: Why Thousands Are Cancelling Netflix After Elon Musk’s Latest Tweet
A recent Bumble survey found that about 78 percent of users believe it is simpler to talk to matches when they have similar interests in TV and movies. Also Read: boAt PartyPal 700 Speaker Debuts With Netflix’s The Ba***ds of Bollywood Tie-Up: Price, Features
Moreover, 72 percent of survey participants admitted that they discuss movies and television shows when out on a date.
The “Netflix Nights In” will start on January 30 and end on March 13.
The question game will be available to Bumble users in the US, Canada and the UK.
‘Emily in Paris‘, ‘Stranger Things‘, ‘Squid Game‘, ‘Selling Sunset‘, ‘Love Is Blind‘ and ‘Outer Banks’ are just a few of the shows that will be featured in each Monday’s quiz questions.
Correct answers to each question will not be revealed until the user and their match vote on it.
Each round will also include celebrities from the corresponding show, such as Amanza Smith from ‘Selling Sunset‘, Alexa Lemieux from ‘Love Is Blind‘ and Ashley Park from ‘Emily in Paris‘.
“When we’re getting to know someone, it’s human nature to try and find common interests. It gives you something to bond over and go beyond surface-level conversation,” Magno Herran, vice president of Marketing Partnerships at Netflix, said in a statement.
“We love seeing people connect over Netflix shows and films and create their own communities around them. And with this partnership, we wanted to give people a way to find someone who gets them based on what they watch while leaning into ‘if you know you know’ Netflix references that have helped to spark many conversations,” Herran added.
–IANS