LinkedIn testing video advertising product to target streaming platform users

Microsoft Corp-owned LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services. Also Read: LinkedIn Now Lets You Add Notice Period And Expected Salary With ‘Open To Work’ Label

This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business at a time when economic uncertainties have hit advertising budgets. Also Read: LinkedIn Will Use Your Data For AI Training From November 3: How To Disable It

“In-stream video ads can change the way brands and buyers reach and engage their audiences,” Penry Price, vice president of marketing solutions at LinkedIn, told Reuters. Also Read: OpenAI To Launch AI-Powered Jobs Platform By 2026, Challenging LinkedIn

LinkedIn’s trailing 12-month revenue is north of $14 billion, and as of the third quarter of fiscal year 2023, revenue increased 8% year-over-year.

The company generates revenue from ad sales and subscriptions for recruiters, job seekers and sales professionals.

The Information reported the news earlier on Thursday.

— Reur