Twitter to pay verified creators for ads in replies, Musk says

Twitter will soon begin paying verified content creators for ads in their replies, with the first payment block of around $5 million, company owner Elon Musk said on Friday. Also Read: X introduces automatic post translation: How it helps users read posts in their preferred language

“Note, the creator must be verified and only ads served to verified users count,” Musk, the billionaire who bought Twitter last October, said in a tweet. Also Read: X down? Over 30,000 users reported in THIS country

Since Tesla CEO Musk acquired Twitter, the platform has struggled to retain advertisers, who have been wary about the placement of their ads after the company laid off thousands of employees. Also Read: X introduces AI Summaries and Listen feature: How to read or hear articles in seconds

The move comes as Twitter’s newly named CEO, Linda Yaccarino, an advertising veteran from NBCUniversal, is about to take the helm at the social media platform.

In March, Musk said that the messaging service makes about 5 or 6 cents per hour of attention from users and could raise that to 15 cents or more with advertisements that are more relevant and timely.

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— Reuters