Apple Store Goes Down Just Before The iPhone 17 Launch

All eyes on Apple event tonight! And in the preparation of the launches and to make space for the new products, the Apple Store is down. This seems like a usual Apple ritual that it follows every time ahead of the mega launches. As Apple is expected to launch the iPhone 17 series along with Apple Watch Series 11, Watch Ultra 3, the AirPods Pro 3, and a couple of other products during the “Awe Dropping” event today.

Just hours ahead of the Apple event, the Store seems to be under maintenance, which is a usual drill by the tech giant before the mega launches. Well, you may be able to check the details about the products on the online Apple Store; however, as soon as you go to the “Buy” option, the page reads – “Be right back. We’re making updates to the Apple Store. Check back soon.”

It is expected to be back in action as soon as Apple announce the new product launches tonight.

Apple Event Time And How To Watch

If you are wondering when and how to witness the upcoming iPhone 17 series launch during the Apple event, then know it will live stream on Apple’s website, YouTube channel, as well as the Apple TV app at 10:30 PM IST in India. The rest of the countries can check at: 

• US, Canada: 10 a.m. (PDT); 11 a.m. (MDT); noon (CDT); 1 p.m. (EDT); 2 p.m. (ADT)
• U.K.: 6 p.m. (BST)
• Europe: 7 p.m. (CEST)
• Singapore & China: Sept 10 at 1 a.m. (CST)
• Japan: Sept 10 at 2 a.m. (JST)
• Australia: Sept 10 at 1 a.m. (AWST); 2:30 a.m. (ACST); 3 a.m. (AEST)
• New Zealand: Sept 10 at 5 a.m. (NZST)

Apple Event 2025: What To Expect

Apple is tipped to announce a bunch of new products; however, the spotlight could be on the new iPhone 17 Air. Leaks say that Apple is replacing the usual Plus model in favour of the slimmest iPhone ever — the iPhone 17 Air. Apart from this, the tech giant may bring the usual iPhone 17, the iPhone 17 Pro and the iPhone 17 Pro Max with a new design and upgraded specifications.

What else? You may also get Apple may also unveil the Watch Series 11, Watch Ultra 3, the AirPods Pro 3, second-generation AirTag, new Apple TV 4K and HomePod mini.