
Written By Deepti Ratnam
Published By: Deepti Ratnam | Published: Aug 11, 2025, 09:43 AM (IST)
Apple is gearing to unveil its highly anticipated iPhone 17 lineup in September 2025 with power-packed features. The lineup is expected to include the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. As the countdown begins, several leaks and insider reports are emerging, providing a clearer picture of what’s to come and what the company could offer. Among the latest reports is a notable storage upgrade for the iPhone 17 Pro.
Let’s check out what we know about the iPhone 17 Pro storage variant
To recall, Apple always bring its Pro model starting with 128GB of storage, and hence, this leaves heavy users to immediately consider pricier variants. Nevertheless, reports indicate that this year Apple is rumored to shake things up and could unveil its upcoming iPhone 17 Pro with 256GB storage variant, which will be a new baseline for the Pro variant.
If this happens, then this could align with the modern users who are looking for the large storage options. The 256GB storage variant will be able to store large photo libraries, 4K videos, and high-resolution games on devices.
That’s evident! If storage increases then so is the price! Reports indicate that Apple may raise the starting price of the iPhone 17 Pro by around $50, roughly Rs 4,200 in INR. This change and upgrade in the hardware could push the base variant of 256GB to cost around $850, roughly Rs 85,000 in India.
Market analysts point towards several factors that could be responsible for the price adjustment. Other than the higher storage, other factors include supply chain costs, tariffs, and component price hikes that might influence Apple’s decision.
For buyers, the decision will come down to value. A 256GB base model means fewer compromises for content creators, gamers, and long-term iPhone owners. While the price hike might sting, the additional storage could make it a justifiable trade-off, especially for those who typically upgrade their storage tier anyway.
Apple is expected to reveal all official details at its September launch event, less than a month away. Until then, these rumors will continue to build excitement and debate among Apple fans worldwide.