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Meta to label AI-generated content on Instagram and Facebook

Meta has revealed that it's adding a new feature for people to disclose when they share AI-generated media.

Edited By: Pranav Sawant

Published: Feb 07, 2024, 12:44 AM IST

meta (1)
meta (1)

Story Highlights

  • Meta has confirmed that it will label AI-made content in the coming months.
  • AI-generated content will be labeled on Instagram and Facebook.
  • This move will make users aware of any morphed media on Meta's apps.

Meta on Tuesday said that in the coming months, it will start labelling media that are made by AI on Facebook, Instagram, and Threads. This decision comes ahead of the US elections as policymakers plan to curb deep fakes and AI-made content. The content labelling with work for images, videos, and audio.

Meta has confirmed that it is adding this new feature for people to disclose when they share AI-generated video or audio so the company can add a label to it.

“We’ll require people to use this disclosure and label tool when they post organic content with a photorealistic video or realistic-sounding audio that was digitally created or altered, and we may apply penalties if they fail to do so,” Nick Clegg, President, Global Affairs, said in a statement.

“We may add a more prominent label if appropriate, so people have more information and context.”

The social networking platform said that it is also working with industry partners on common technical standards for identifying AI content, including video and audio.

“We’ve labeled photorealistic images created using Meta AI since it launched so that people know they are ‘Imagined with AI,’” revealed Clegg.

“We’re taking this approach through the year, during which a number of important elections are taking place around the world,” stated the company.

Now that AI-generated content has surged on the Internet, Meta is working with third-party companies in the industry to develop common standards for identifying it through forums like the Partnership on AI (PAI).

“The invisible markers we use for Meta AI images – IPTC metadata and invisible watermarks – are in line with PAI’s best practices,” Clegg noted.

“We’re building industry-leading tools that can identify invisible markers at scale so we can label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock as they implement their plans for adding metadata to images created by their tools.

“These are early days for the spread of AI-generated content. As it becomes more common in the years ahead, there will be debates across society about what should and shouldn’t be done to identify both synthetic and non-synthetic content. Industry and regulators may move towards ways of authenticating content that hasn’t been created using AI as well as content that has,” Clegg said.

Meta’s social media apps suite includes Facebook, Instagram, Messenger, and WhatsApp. These apps are now being used by 3.19 billion people daily, up from the 3.14 billion.

Written with inputs from IANS

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Author Name | Pranav Sawant


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