Twitter to pay verified creators for ads in replies, Musk says

Twitter will soon begin paying verified content creators for ads in their replies, with the first payment block of around $5 million, company owner Elon Musk said on Friday. Also Read: X Android App Gets Hidden Redesign; Premium And Premium+ Prices Slashed For First Month

“Note, the creator must be verified and only ads served to verified users count,” Musk, the billionaire who bought Twitter last October, said in a tweet. Also Read: Elon Musk’s X Rolls Out New ‘Chat’ Feature With End-to-End Encryption And Disappearing Messages

Since Tesla CEO Musk acquired Twitter, the platform has struggled to retain advertisers, who have been wary about the placement of their ads after the company laid off thousands of employees. Also Read: Elon Musk's X Launches XChat For All Users With Security Features And New Tools

The move comes as Twitter’s newly named CEO, Linda Yaccarino, an advertising veteran from NBCUniversal, is about to take the helm at the social media platform.

In March, Musk said that the messaging service makes about 5 or 6 cents per hour of attention from users and could raise that to 15 cents or more with advertisements that are more relevant and timely.

— Reuters