Realme to launch Xiaomi 14 Pro rival as it ships over 200 million phones globally

Chinese smartphone maker Realme said it had shipped more than 200 million phones since it was established a little over five years ago, most of them outside China, with data showing it was the fifth fastest smartphone maker to achieve this milestone. One of the leading smartphone brands in India, Realme has previously dethroned stalwarts such as Xiaomi in terms of maximum growth. However, the company’s proliferation into the Indian market was recently impeded by the exodus of top management. Realme India’s chief executive officer, Madhav Sheth, who was also handling the company’s global portfolio, recently quit to join Honor Tech. The new development, thus, brings relief for the brand, which was also recently rumoured to exit India’s television market. Also Read: Realme’s Upcoming Phone To Pack Massive 15,000mAh Battery, Launch Confirmed For August 27

Realme, owned by Chinese consumer hardware giant BBK Electronics which also owns the Oppo and Vivo brands, said it had reached the 200-million mark in the second quarter. Data from market analytics firm Counterpoint Research shows that only four companies – Vivo, Huawei, Samsung and Apple – have taken less time to ship the same number of units. In total, just 14 companies globally have shipped over 200 million phones. Realme has risen from the third position in the second quarter of this year to the second position in India’s smartphone market, according to IDC’s Q3 2023 rankings. Also Read: Realme Teases Smartphone With Over 10,000mAh Battery, Launching On August 27: All Details

According to Counterpoint Research, there were more than 700 phone brands in 2017 and that number has plunged to about 250 in September. Also Read: Realme P4 5G Price In India Officially Confirmed Ahead Of Launch On August 20: Here’s How Much It Costs

“We came into existence when there were over 700 smartphone brands in the world,” said Xu Qi, Realme’s chief marketing officer. “We are extremely proud that we have been able to be in the world’s top 10 brands for the past five years.” Xu said Realme was ready to take on premium phones with its upcoming launch, the Realme GT 5 Pro, which will be among the first handsets to feature Qualcomm’s latest high-end chip the Snapdragon 8 Gen 3 and Sony’s new Lytia camera sensor. The upcoming Realme GT 5 Pro will counter the recently released Xiaomi 14 Pro, which also runs on the new Snapdragon 8 Gen 3.

— Written with inputs from Reuters