Netflix has officially begun its much-anticipated password-sharing crackdown. The streaming platform has rolled out paid sharing in Canada, New Zealand, Portugal and Spain. Notably, it was tested in select markets including Chile, Costa Rica, Peru and more. Also Read - Top Netflix series renewed for season 3: She, Delhi Crime, Kota Factory and more
As per the company, Netflix accounts are only “meant to be shared in one household” and by that, it means “people who live in the same location with the account owner”. Netflix will now set a “primary location” for each account. Also Read - Netflix now lets TV users customise subtitles, closed captions
Netflix officially begins its password crackdown
According to Netflix, if you want to share your accounts with people (up to 2 people) outside your household, you will need to subscribe to either the Standard tier or Premium tier and pay the fee ($8 in Canada and New Zealand, €4 in Portugal and €6 in Spain). Also Read - Netflix renews Elite's Indian adaptation Class for second season
The company further assures that subscribers can still watch Netflix on their personal devices or log into a new TV, like at a hotel or holiday rental.
Netflix has also released a new way for subscribers to track who all have access to their Netflix accounts. They just need to go to the new “manage account access and devices” where they will see all details on the location and IP addresses of the devices.
“We value our members and recognize that they have many entertainment choices. A Netflix account is intended for one household and members can choose from a range of plans with different features. As always, we’ll refine these new features based on member feedback so that we continue to improve Netflix in the years ahead.”, wrote Netflix in its blogpost.
For the unversed, Netflix is facing backlash from users due to the paid password-sharing feature. This feature will affect users who are living away from their families as they will not have the same “primary location” or users who travel between homes.