
Written By Shubham Arora
Edited By: Shubham Arora | Published By: Shubham Arora | Published: Aug 31, 2025, 01:59 PM (IST)
Flipkart has just dropped a star-studded trailer for its upcoming Big Billion Days sale, but what caught everyone’s attention was not the celebrities – it was the phone in their hands. In the 3-minute, 9-second ad, director-choreographer Farah Khan is spotted holding what looks like the upcoming iPhone 17 Pro Max. With Apple’s official launch scheduled for September 9, the timing has sparked major buzz among fans. Also Read: Apple iPad Pro Launched In India With New M5 Chip, Ultra Retina XDR Display: Price, Specs
The Flipkart ad, titled “Flipkart Big Billion Days – Kuch Bhi Ho Sakta Hai!”, features stars like Alia Bhatt, Amitabh Bachchan, Sreeleela, Anubhav Singh Bassi, Yashraj Mukhate, boAt founder Aman Gupta, Dolly Chaiwala, Ankur Warikoo, and more. But the highlight was the device in Farah Khan’s hand – a white iPhone with a noticeably elongated horizontal rectangular camera bump housing three rear cameras. This design lines up with earlier leaks from trusted Apple insiders, making it seem like Flipkart may have accidentally given fans their first real look at the iPhone 17 Pro Max. Also Read: Apple Launches 14-inch MacBook Pro With M5 Chip And Up To 24-Hour Battery Life: Check Price And Availability
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The iPhone 17 Pro Max is rumoured to come with a 6.9-inch Super Retina XDR OLED display with smooth 120Hz ProMotion technology. Inside, it’s expected to run on Apple’s A19 Pro chip and could offer storage options all the way up to 1TB.
On the camera front, Apple is said to be making a major leap. The iPhone 17 Pro Max could sport three 48MP cameras – a main sensor, an ultra-wide lens, and a periscope telephoto camera offering 5x optical zoom. This would be a big jump from the iPhone 16 Pro Max’s 12MP zoom lens. An LED flash and LiDAR scanner will accompany the setup, while the front is expected to house an upgraded 24MP selfie camera.
The phone is also tipped to retain the Camera Control and Action Button introduced in the previous generation, further refining Apple’s flagship experience. The iPhone 17 Pro Max will boot iOS 26 out of the box.
With the Flipkart ad dropping just days before Apple’s official reveal, excitement around the iPhone 17 Pro Max is now at an all-time high.