Fan Drops His Brand-New iPhone 17 Right in Front of Tim Cook: You Won’t Believe What Happens Next

The smartphone industry is not just filled with innovation, but sometimes you can witness slightly cringe-worthy and humorous moments. The same happened in an event, wherein a fan dropped his brand-new iPhone 17 right in front of Apple CEO Tim Cook. The incident is captured in a viral video and immediately caught the attention of social media users. It sparked jokes, reactions, and debates about whether it was a ‘drop test’ or simply an accident.

The Viral Moment Captured

The video is shared widely on platforms like X (formerly Twitter) and TikTok, which reads, Bro dropped the iPhone 17 in front of Tim Cook.’The clip shows the fan, who is a content creator known as Primz, opening his new iPhone 17 box and asking Tim Cook to sign it. However, as soon as he unboxes his Cosmic Orange iPhone, it slips from his hands and falls to the ground. Both CEO Tim Cook and the content creator react quickly as they try to pick up the device.

this is so embarrassing 😭 pic.twitter.com/AkrKd41Kn3

— Holly – I like tech (@AnxiousHolly) September 20, 2025

How Tim Cook Reacts

The creator then places a piece of paper over the iPhone and asks Tim Cook to sign it. The captured moment added a mix of reactions from social media users, turning it into humor and fun.

The reports also state that Primz reportedly waited over 15 hours in line just to purchase the iPhone 17, showing the dedication of fans eager to get their hands on Apple’s latest release.

Here’s How Social Media Reacts

As soon as the video circulated, reactions poured in across social media. Many users joked about the fan performing an unintentional ‘drop test,’ while others suggested he should have asked Cook to sign the phone instead of the paper. The clip quickly went viral, highlighting how even high-profile encounters can become moments of unexpected comedy online.