Apple to allow developers to offer subscription discount bundles

Apple has announced a programme called “contingent pricing for subscriptions” that will allow App Store developers to offer discounts for customers with multiple subscriptions. The ‘Contingent pricing for subscriptions’ on the App Store will let developers give customers a discounted subscription price as long as they’re actively subscribed to a different subscription. It can be used for subscriptions from one developer or two different developers. Also Read: Croma Black Friday Sale: iPhone 16, iPhone 17, iPhone 17 Pro, iPhone Air Get Big Price Cuts

“We’re currently piloting this feature and will be onboarding more developers in the coming months,” Apple said in an update. “If you’re interested in implementing contingent pricing in your app, you can start planning today and sign up to get notified when more details are available in January,” the tech giant added. Also Read: Historic Apple Company Creation Papers To Be Auctioned In 2026; May Reach Around Rs 36 Crores!

Developers will be able to base this on subscriptions “from one developer or two different developers” as long as both subscriptions remain active. According to 9to5Mac, the discounts can be used in App Store advertising and marketing outside of it, in addition to within the app itself. Also Read: Black Friday Deal: MacBook Air M4 Now Available For Just Rs 55,911 On Croma

In a LinkedIn post, Apple engineering manager Pete Hare said that the company will “handle all the eligibility checks and commerce work”.

“We handle all the eligibility checks and commerce work to allow for seamless in-app purchases in your own apps, and also Apple-provided flows to subscribe and download in one step directly from email links or the App Store – to allow you to discount your services based on other apps in the App Store,” he explained.