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OpenAI Is Developing Aura, a New AI Browser That Could Replace Google Chrome

OpenAI is reportedly building a new AI-powered web browser called Aura, designed to challenge Google Chrome with built-in smart features like summarisation, autofill, and conversational browsing using AI agents.

Published By: Deepti Ratnam

Published: Jul 17, 2025, 02:32 PM IST

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OpenAI the company that created ChatGPT, is preparing to release an innovative AI-enabled web browser named Aura. It remains hidden under the wraps, but passing hints point to the fact that Aura is not a simple new browser, instead, a daring reinvention of web browsing, search, navigation, and interaction with the internet with the use of conversational AI.

New Browser Aura by OpenAI:

OpenAI has yet to officially announce, but a small number of references to Aura have been noticed by developers and curious users of the ChatGPT web app, including things like: in Aura, Aura Sidebar. These crumbs have raised the speculation that the firm is secretly gearing up to enter the browser market- perhaps go after the giants like the Google Chrome and the Mozilla Firefox.

Early reports suggest it’s being built from the ground up to integrate AI at its core. According to initial findings, Aura will be based on Chromium, the same open-source engine that powers Chrome and Microsoft Edge. The decision will make it easily compatible and adaptable to various platforms such as Windows, macOS, iOS, and Android. However, Aura is not supposed to be the clone of Chrome- it has been positioning itself as a smarter and more intuitive web assistant.

Aura Functionality

OpenAI appears to be creating Aura as an all-in-one, cross-platform experience that integrates the traditional AR with state-of-the-art AI functionality. Regardless of whether you are on the phone or the desktop, Aura will be focused on providing a unified and conversational interface with the similar large language models as ChatGPT.

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Aura may introduce AI agents capable of performing web-based tasks like filling forms, scheduling meetings, or ordering food, without having to open a separate tab or manually input data. This contextual intelligence could redefine productivity and make everyday browsing much more efficient.

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Author Name | Deepti Ratnam

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