You will now get a Meta Verified badge on WhatsApp for Business; Here are the details

WhatsApp is bringing a new feature in India for small businesses that will allow them to sign up for the Meta Verified badge and even allow them to send customized messages to their customers. The features will reach the WhatsApp for Business application and will let businesses connect with customers in a seamless way.

As claimed by WhatsApp, the Meta Verified subscriptions will allow the users to publish custom WhatsApp pages that will be discoverable on the web along with multiple employee accounts, and multi-device support. The Meta Verified Business starts at a price of $8 which converts to roughly Rs 639 for Indian users.

Meta Verified and custom messages on WhatsApp for Business

WhatsApp is also bringing a feature that will allow businesses to send and schedule customized messages. It could be anything ranging from sale updates, and appointment reminders, to birthday wishes. And the best part is that these messages will cost less than a rupee. In addition, businesses will also be able to include the customer’s name and even integrate a call-to-action button/s.

Apart from that, WhatsApp is also introducing a new initiative known as ‘WhatsApp Business Yatra’ with which the Meta-owned brand will promote its services in tier-2 and tier-3 cities of India. The main focus of the service is to provide in-person training to small businesses.

The small businesses will be trained to set up their WhatsApp Business accounts along with learning the process of creating catalogs and getting to know how to set up ads for WhatsApp. WhatsApp has also said that it will build a resource center on the official website for instant access to learning steps for WhatsApp for Business. Speculations are that we will get to see all the mentioned services in action pretty soon.