WhatsApp New Feature: Instant Messaging App to Introduce Optional Notifications for Recommended Channels

WhatsApp keeps bringing some of the other features, developments, and enhancements to its platform to increase user engagement. These features help users connect in a better way. In a recent report from Wabetainfo, a website responsible for tracking the latest and upcoming WhatsApp features, spotted that the app is working on a new feature. This feature is aimed at enhancing the content discovery on the platform through personalized channel suggestions.

Let’s Check Out WhatsApp Upcoming Feature:

WhatsApp beta Android version 2.25.17.21:

Wabetainfo spotted an upcoming feature under WhatsApp beta Android version 2.25.17.21, available via the Google Play Store. Nevertheless, the feature is still under development and the update will eventually offer users the option to receive notifications for channels they might be interested in.

Personalized Channel Recommendations:

The upcoming WhatsApp feature is designed in such a way that it is expected to help users discover new channels based on their interest and current preferences. The Notification for Channel feature on WhatsApp will suggest similar channels as per your interest like if you are interested in any particular topic including sports, travel, or technology. Likewise, if someone follows diverse channels that all discuss technology, WhatsApp might recommend a tech-focused channel even from a different category.

Smarter Content Discovery

Once the feature is live on WhatsApp, its recommendation system will aim to make the platform’s Channels more useful by personalizing suggestions. The WhatsApp by analyze the following patterns and based on that patterns the platform will ensure the suggestions are both meaningful and tailored to personal interest. This will potentially increase the user engagement and help people stay informed on topics they care about.

Complete User Control

Cherry on a cup cake, the feature will be entirely optional and hence if you do not want such notifications then you will have the option to disable them. Additionally, WhatsApp is also planning to include a dedicated toggle within the app’s notifications settings that will give users full control over whether or not they want to receive these channel recommendations.