comscore Snapchat's brings new 'Content Controls' in Family Center

Snapchat introduces 'Content Controls' on Family Center, helps parents limit content for kids

With the new content controls, parents can restrict sensitive content on the platform for their kids.


  • Snapchat announces content controls on Family Center.
  • The feature lets parents limit content for their children.
  • Snapchat recently launched My AI chatbot for Snapchat+ subscribers.

Snap, the parent company of Snapchat, has rolled out a new feature for Family Center, called “Content Controls”, which will allow parents to limit the type of content their teens watch on the application. Also Read - Fun play experiences to more utility experiences, how AR is evolving: Interview with Snap's Joe Darko

Last year, the company introduced “Family Center” on Snapchat to offer parents a way to gain insight into who their teens are communicating with on the app, and now it has added a new Content Controls feature to help parents customise their teens’ individual experiences and needs. Also Read - Snapchat a happy place for 4 out of 5 Indian users

“Our new Content Controls in Family Center will allow parents to filter out Stories from publishers or creators that may have been identified as sensitive or suggestive. To enable Content Controls, parents will need to have an existing Family Center set up with their teen,” Snapchat said in a blogpost. Also Read - No pressure! Snapchat+ users can freeze their Streaks soon

Parents can enable the feature by turning on the “Restrict Sensitive Content” filter in Snapchat’s Family Center.

Teens will no longer be able to see the blocked content on Stories and Spotlight, the platform’s short video section, once enabled.

Meanwhile, Snap has introduced its new artificial intelligence (AI) chatbot for Snapchat, powered by the latest version of OpenAI’s GPT technology.

The “My AI” chatbot is available as an experimental feature for Snapchat+ subscribers and will be rolling out this week, the company said in a blogpost.


  • Published Date: March 16, 2023 7:52 PM IST
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