Apple launches three new apps on Windows, making iTunes irrelevant

Apple has officially launched three new apps for Windows: Apple Music, Apple TV, and Apple Devices. These apps, originally introduced in preview last year, are available on x86 devices running Windows 11 and even Windows 10. The ‘preview’ label from these apps is no longer there, meaning these apps are now more stable and can be downloaded right away. That also means that iTunes will no longer be as relevant as it was for the Windows platform. Also Read: Apple raises Apple Music, Apple One prices in India; Here's what you'll pay now

The three new apps join the already available iCloud for Windows app to offer Windows users the best experience when accessing their iPhone or iPad devices. The Apple Music app works exactly like the web version, giving you access to the entire catalogue with a subscription, while the Apple TV app will let you enjoy Apple TV Plus content. The Devices app takes away an important functionality of iTunes to let you manage your Apple devices in a better way, such as taking backups or restoring backed-up data. Also Read: ASUS Ascent QN10 mini PC debuts with Snapdragon X2 Elite and on-device AI capabilities

A huge congratulations to our friends at Apple on the launch of Apple TV, Apple Music, and Apple devices for Windows. Always a pleasure working with you! Also Read: Computex 2026: Asus announces new Zenbook 14 and Vivobook AI laptops - check specifications

Apple TV: https://t.co/777Jcm96mm

Apple Music: https://t.co/kX4uELlrVC

Apple Devices:https://t.co/pXVDLVsMXY pic.twitter.com/qtZzJ1rZQU

— Rudy Huyn (@RudyHuyn) February 7, 2024

All three apps, along with iCloud for Windows, will eventually replace iTunes, which still exists on Windows. Apple discontinued iTunes on Mac with macOS Catalina, but it somehow managed to be available on Windows and even get regular updates. In the meantime, Apple was already testing individual apps, so it was clear that iTunes would slowly be phased out on Windows, as well. Currently, iTunes will only be needed if you want to access podcasts or audiobooks on Windows.

The successful launch of the new Apple apps could not have been possible without the company’s close partnership with Microsoft. Both companies have worked closely for the launch of Apple Music, Apple TV, and Apple Devices apps. Microsoft even celebrated the launch with a post on X (formerly Twitter). Previously, Microsoft introduced the ability to sync iCloud photos with the Photos app on Windows 11 through the iCloud Photos integration tool.

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To access the new apps, you will still need your Apple ID along with either one of your Apple devices, email address, or phone number for two-step verification.