Meta is working on AI personas for Instagram, Messenger and WhatsApp

Meta Platforms Inc is creating a new top-level product group focused on generative artificial intelligence (AI), Chief Executive Mark Zuckerberg said on Monday, as the AI race among Big Tech firms heats up. Also Read: Instagram Launches Limited-Edition Diwali Filters: Here’s How To Use Them

AI has emerged as a bright spot for investments in the tech industry, which has been struggling with slowing growth, and has cut thousands of jobs, as well as dialed down on experimental bets to beat the downturn. Also Read: Meta AI Adds UPI Lite, Hindi Support, and Deepika Padukone’s Voice to Ray-Ban Glasses in India

Meta to soon introduce AI personas: Mark Zuckerberg

“We’re starting by pulling together a lot of the teams working on generative AI across the company into one group focused on building delightful experiences around this technology,” Zuckerberg said in a Facebook post. Also Read: YouTube’s Next Big AI Upgrade: Lip-Syncing For Auto-Dubbed Videos Coming Soon

“Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways,” Zuckerberg said, but for now “we’re exploring experiences with text (chat in WhatsApp and Messenger), with images (creative Instagram filters and ad formats), and with video and multi-modal experiences.”

Ahmad Al-Dahle will lead the new product team, which will report to Chris Cox, Meta’s chief product officer, a company spokesperson confirmed. This will enable Meta to more rapidly implement the AI research team’s findings in Meta’s products, the spokesperson said.

The public battle to dominate the AI technology space kicked off late last year with the launch of Microsoft-backed OpenAI’s ChatGPT, which has since prompted tech heavyweights from Alphabet Inc to China’s Baidu Inc, to announce their own offerings.

–With inputs from Reuters