Indian Tablet Market Sees Nearly 20% Decline in Q3 2025; Samsung Leads, Apple Falls to Fourth

The Indian tablet market is witnessing its biggest downturn in the final and third quarter of 2025. The shipment has dropped to 1.33 million units, and hence, represents a 19.7% year-on-year decline. The report is submitted by IDC (International Data Corporation). Nevertheless, certain segments have still seen some growth, but the overall market contracted due to weakening demand in the commercial as well as the normal tablet category.

Here’s What Led to Decline in Tablet Market

Even though the tablet market’s general growth was negative, the consumer segment increased by 13.5% YoY, which was mostly contributed by the festive-season sales and vigorous advertisement campaigns. The internet marketplaces were a key factor, as online sales have grown by 53.9 per cent over the previous year.

There are several factors that are driving consumer adoption, including:

• One of the main factors is attractive festive offers and cashback schemes
• The next is the launch of refreshed tablet lineups
• There is are increased demand from smaller cities
• The Bank incentives and exchange offers are also part of this factor

Growth of 7.3% in detachable tablets with productivity and entertainment features indicates that consumers are moving towards more versatile tablets that can be used as a productivity tool with the help of keyboards or a stylus pen accessory. All this together is leading to some of growth in tablets.

Commercial Tablet Segment is Facing Massive Decline

Conversely, the commercial tablet market declined by 53.5 per cent year-on-year in education. Additionally, the small office segments are the most impacted ones. Tablet and small office purchases in schools dropped by 61.9 percent and 47.9 percent.

Key reasons behind this decline include:

• Delays in education-related tenders
• Tightened budgets among small and medium-sized enterprises
• Extended device replacement cycles

As observed by IDC analyst Priyansh Tiwari, consumer adoption continued to be high in the online sales especially festive sales, but commercial spending was low owing to budget constraints and slow procurement.

Market Share and Vendor Rankings

Samsung remained at the top with a market share of 37.5 in the third quarter of 2025. Lenovo and Xiaomi took the second and third place with 16.8 and 15.5, respectively. Apple, which was once in a stronger position, fell to fourth place with a market share of 9.2, and Acer was at seventh place with 7.9.