Twitter CEO Elon Musk announces to share ad revenue with Blue subscribers

Twitter CEO Elon Musk announced that the micro-blogging platform will now share ad revenue with creators who are subscribed to “Twitter Blue Verified” for advertisements that appear in their reply threads. Also Read: Elon Musk’s xAI Fires 500 Employees? Report Suggests Major Layoffs

Twitter to share ad revenue with Blue subscribers: Elon Musk

In a tweet on Friday, Musk said: “Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads. To be eligible, the account must be a subscriber to Twitter Blue Verified.” Also Read: Elon Musk Shows How Grok Imagine Can Turn Your Odd Ideas Into Shareable Talking Videos

Musk did not reveal any key details about the announcement. Moreover, the Twitter Blue support page also doesn’t include any information about ad revenue up till now. Also Read: Elon Musk's X Launches XChat For All Users With Security Features And New Tools

To be eligible, the account must be a subscriber to Twitter Blue Verified

— Elon Musk (@elonmusk) February 3, 2023

Several platforms, including YouTube, Instagram and Facebook already share their ad revenue with creators. Twitter’s this feature will allow users to make money on the platform and benefit Twitter as well.

For the unversed, Twitter is also rumoured to be working on a tipping feature using an in-app currency.

Several users expressed their thoughts on Musk’s post.

While one user asked, “what will the Twitter/Creator revenue split look like?”, another commented, “how is this going to look logistically? An ad monetization dashboard for creators?”

In December last year, Twitter had updated the list of features for its Blue service, which mentioned that subscribers of the service will get “prioritised rankings in conversations”.

The updated page also mentioned that subscribers can upload videos up to 60 minutes long from around the web at 1080p resolution and 2GB in file size, but also all videos must comply with the company’s rules. They even get features including a blue check, the option to edit tweets and bookmark folders. The Twitter Blue service is now released in a few countries including the US, Canada and more at an $8 monthly subscription fee.

–With inputs from IANS