Written By Shubham Verma
Spotify Premium gets more expensive in US. Is India next?
Spotify, which competes with rival services from Apple and Amazon.com, has been under pressure to focus on profitability over user growth.
Published By: Shubham Verma | Published: Jul 24, 2023, 09:08 PM (IST)
Spotify offers trending music and original podcasts with higher sound quality across all devices. It has songs from different genres, countries and decades. Spotify also offers premium service that offers ad-free music, group sessions and up to 10,000 songs download per device. It has a mini plan starting at Rs 7 per day and an individual plan at Rs 119 per month. It also has got a ‘Duo’ plan that has support for two accounts and is available for Rs 149 per month. The last Family plan, which is available for Rs 179 per month and has support for six accounts.
Spotify Technology said on Monday it was raising the prices for its premium plans by $1 each in the United States, as the music streaming company looks to boost profitability in an uncertain economy. 
Also Read: Spotify Hikes Premium Subscription Prices In India: Here's What You’ll Now Pay
Spotify, which competes with rival services from Apple and Amazon.com, has been under pressure to focus on profitability over user growth as recession-wary customers cut down on unnecessary spending. Also Read: How to close and delete your Spotify account
The cost of Spotify’s ad-free premium plans would now all be priced at an additional $1 with the premium single at $10.99, duo at $14.99, family at $16.99 and the student costing $5.99. Shares of the company were up more than 1 percent in trading before the bell. Also Read: Spotify now lets you music watch videos like YouTube: How to use this feature
The hike in price is the company’s first move since the launch and was also impending for a long time. Other leading music streaming services, such as Apple Music, Amazon Music, and Tidal, have already increased their subscription charges in the US. Spotify’s more expensive Premium tier could also be a precursor to the launch of its highest-end tier, which will offer lossless and spatial music streaming to users. Spotify was spotted testing a ‘Supremium’ plan, which might be the Spotify HiFi that the company announced more than two years ago.
Will Spotify hike India prices?
Although Spotify has announced a hike for the Premium subscription in the US, it has not said anything about other markets, including India. However, Spotify Premium’s monthly subscription is already the most expensive in India. It costs Rs 129 a month, which is higher than Rs 99 per month that Apple Music and YouTube Music ask for and Amazon’s Rs 1499 annual Prime plan.
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— Written with inputs from Reuters
