5 Secret Google Trends Features for Smarter Research

Google Trends works as a powerful tool for people who are more into analyzing and researching on data. It provides access to unfiltered sample of search requests made to Google. The tool provides information related to trends, public interest, and keywords. While many users are familiar with its basic features, there are several hidden features that can help you get more out of this tool.

Here are 5 hidden features in Google Trends:

Search Term Categories

One of the essential and hidden feature of Google Trends is that instead of just typing a keyword, it allows you to explore predefined categories. For example- If you are researching the term ‘apple’, then you can select the appropriate category as whether you are talking about a fruit, or interested in tech company, or talking about music label.

Real Time Trends

Google Trends offers a real-time search feature that provides data within the last hour, day, or week. This particular feature helps you to understand which topic is trending and what keywords are in discussion today. You just have to visit the Google Trends and look for the ‘Trending Now’ or ‘Real-Time Search Trends’ section.

Keyword Comparison

The keyword comparison in Google Trends is an effective tool that allows you to compare different keywords or topics. You will see a graph and charts that show the search interest of different keywords. Additionally, Google Trends lets you compare the popularity of a search term across multiple regions. The feature is handy or businesses looking to expand into new markets.

Analyze YouTube Search Trends

Beyond web searches, Google Trends also provides insights into what people are searching for on YouTube. By selecting “YouTube Search” from the drop-down menu, you can match your video content to current viewer interest. Save and Share Trend Results

There are three ways through which you can save and share data on Google Trends- URL, Embedded, and Export of Spreadsheet. You just have to copy the URL from the browser and then share it. You can generate an embeddable card to add on your website which will constantly update the data.

Discover Related Queries and Rising Topics

Google Trends offers a “Related Queries” section that reveals search terms often used in conjunction with your keyword. It also highlights “Rising Topics,” which are emerging trends gaining traction.