Written By Deepti Ratnam
Published By: Deepti Ratnam | Published: Jun 30, 2025, 09:45 AM (IST)
A new name in India smartphone market is on the horizon, and this one is not accompanied with mirrors and glitz, but rather with the theme smart, affordable innovation. AI+, a brand designed by Madhav Sheth, with the support of NxtQuantum Shift Technologies will launch its flagship devices in India on July 8, 2025, as the exclusive smartphone brand available at Flipkart.
Priced as low as 5000, AI+ is actually targeting the budget part of the market, though with a twist: it will have smart functionality, free of malware, as it will be produced locally.
The current flagship line consists of two devices Nova 5G and Pulse 4G. The new Nova 5G is driven by the 6nm Unisoc T8200 platform, it will be available in dual 50MP cameras, a battery capacity of 5000mAh, and storage capacity up to 1TB. In the meantime, the Pulse 4G compromises a bit by choosing the not so powerful 12nm Unisoc T7250 but keeping the same camera and battery setup. Whereas the Nova has a circular camera pattern, the Pulse prefers a rectangular design, giving the two a visual contrast.
A smartphone built in India, for the World.
Pulse and Nova 5G are coming your way on July 8 at 12:30 P.M. on @Flipkart.
Starting from ₹5000
Image credit: Flipkart & aiplus_official pic.twitter.com/R87LLnRhMc
— HARSH (@Harsh_A_D) June 28, 2025
These two phones operate on NxtQuantum OS, an Indianized variant of Android 15, and boast of easy to use, bloat-free experience and AI-powered intelligence features. The company boasts that users information will be stored safely at Google Cloud servers certified by the MeitY, providing the user security of his/her privacy.
These devices are manufactured in India out of partly recycled materials and are in tandem with the Make in India movement. The Nova 5G has 6GB RAM, 128GB internal storage, and such colors as Black, Blue, Green, Pink, or Purple.
Another product that will enter the line is Wearbuds Watch 3, a smartwatch that has built-in TWS earbuds. Flipkart will offer launch-day deals with free EMIs and bank financing to ensure that the entire AI+ ecosystem becomes more affordable to Indian customers.