Written By Divya
Published By: Divya | Published: Feb 02, 2026, 11:56 PM (IST)
Apple’s Custom Mac Builder Is Here: What Buyers Should Know
Buying a new Mac has always involved some level of comparison. You would usually scroll through multiple pre-configured models, some with more RAM, others with extra storage, trying to figure out which one made the most sense for your work and budget. Now, Apple seems to be changing that familiar process. Also Read: New MacBook Pro with M5 Pro and M5 Max may arrive earlier than expected; Here's when to expect
The tech giant has quietly updated its online store to let you build one that suits you. Instead of several variants, you now start with a base model and customise it step by step. The idea is simple: pay for what you actually need, not what comes bundled in a preset configuration. Also Read: After iPhone Fold, Apple may launch a Samsung or Motorola-like clamshell ‘iPhone Flip’
Start with the basics: When you open a Mac product page, you’ll first see the base version, the same one typically available in physical stores. From there, the platform lets you personalise the device. Also Read: CERT-In issues data theft warning for macOS and Chrome users: What you should do
The first decision is usually the display size. If portability matters, a smaller screen is easier to carry around. But if your work involves multitasking, editing, or managing multiple windows, a larger display can make everyday usage more comfortable.
Next comes colour and, on select models, screen type. While colour is more about personal taste, the display option can matter if you spend long hours in front of your laptop.
Choose the performance level: The most important choice in this process is the chip, as it determines how powerful your Mac will feel over time.
For everyday tasks like browsing, streaming, writing, or attending video calls, the standard chip options are already capable enough. But if your routine includes video editing, heavy creative work, coding, or running multiple demanding apps, upgrading the processor could be a smarter long-term decision.
After that, you’ll select unified memory and SSD storage. Think of memory as your Mac’s ability to multitask smoothly, while storage decides how much digital life you can keep on the device.
A simple way to decide? Look at your current laptop. If it slows down with too many tabs open, more memory helps. Constantly deleting files? Consider higher storage.
Don’t overlook the extras: Apple also lets you tweak smaller details, power adapter, keyboard language, pre-installed professional apps, and AppleCare coverage. These are optional, but useful depending on how you plan to use the machine.
One practical touch is that pricing and delivery timelines update instantly as you customise. It makes budgeting easier and helps you see which upgrades are worth stretching for.
Note that building your own Mac isn’t about maxing out every spec. It’s about balance, choosing a machine that fits your present needs while staying ready for the next few years. And honestly, that might make the buying process feel a lot more personal than before.