Written By Deepti Ratnam
Published By: Deepti Ratnam | Published: Sep 15, 2025, 02:48 PM (IST)
This festive season, Airtel is reshaping how prepaid plans are seen in India. The telecom giant has quietly bundled premium perks such as Apple Music, Google One cloud storage, AI tools, and access to popular OTT platforms with its recharge packs. On top of that, Airtel has added something every cricket fan will love — the Asia Cup Cricket Pass. The combination of entertainment, productivity, and sports is clearly designed to give prepaid customers more than just data and calling.
Until recently, Airtel’s cloud storage benefits were exclusive to postpaid customers. With the latest revision, prepaid users can now access 30GB of Google One storage along with Apple Music Premium and subscriptions to Airtel Xstream Play, which features more than 22 OTT platforms. This makes prepaid plans more appealing than ever, particularly for young users who rely heavily on cloud backup and music streaming.
The revamped plans cover different needs. The Rs 349 plan offers unlimited voice calls, 2GB daily data, and rewards like Apple Music, Perplexity Pro AI, and Xstream Play Premium. The Rs 379 plan goes a step further by adding Google One storage and free Hellotunes. Meanwhile, the Rs 449 plan — now under the new “Maxx Data” category — has been upgraded to provide 4GB per day along with OTT subscriptions like Hotstar Mobile and 12 months of AI tools. Even the Rs 100 data pack has been sweetened with Xstream Play Premium.
Cricket lovers will especially notice the Asia Cup Cricket Pass bundled with entry-level prepaid plans. Airtel is promoting this aggressively to capture India’s cricket-obsessed audience, ensuring fans don’t miss any live action this season.
Airtel’s Festive 2025 offers reflect a shift in telecom competition, where the focus is no longer just data and calls. With cloud storage, AI, and OTTs in one pack, Airtel is aiming to keep its prepaid base loyal while attracting new users who want value-added services beyond connectivity.