Adobe Firefly AI Video Generator is Live in Public Beta: Here’s Everything This New AI-Powered Video Generator is Offering

With each passing day, all we can hear is about AI, AI, and AI. Every genre is going through a massive transformation thanks to the rapid growth of AI. The world of video editing is not untouched by it and several innovative tools are making video editor’s life easy, enabling them to create stunning videos. In this regard, Adobe has created significant excitement among video editing enthusiasts, as the company has finally unveiled its highly anticipated AI video generator in a public beta. Yes! You heard it right! The tech giant has released the Firefly AI video generator in a public beta.

Firefly AI Video Generator:

The company has made available Firefly AI video generator in public beta. It is a suit of generative AI-powered features that will be helpful in creating image content. The company launched this tool for professionals, offering several enhanced AI-ready content.

David Wadhwani, President of Adobe’s Digital Media Business says, “With Firefly, we’re empowering creative professionals with unmatched creative control and IP-friendly AI tools that can be used confidently in real-world applications.”

The company has built Firefly for multi-modal creation that will bring three essential application in a single platform. The three important elements of the Firefly Video Model are video, image, and vector generation that will efficiently at first generate image and then turn it into a stunning video. The other feature includes translating audio into several languages. In addition, you can also write a text prompt in order to create a video clip.

The company is releasing two models- Firefly Standard and Firefly Pro. They will allow you to have access to premium Firefly video and audio features. Adobe doesn’t stop here and the company says that users will be able to have unlimited access to the Firefly imaging and vector features.

Nik Kleverov, Chief Creative Officer, Native Foreign says, “Adobe’s Firefly Video Model is making it easier for brands and studios to create original content without worrying about IP issues. Some of the brands we work with have been hesitant to use generative AI because of ownership concerns, but now Firefly is offering a commercially safe, production-ready tool that keeps creative integrity intact. It gives agencies like ours, Native Foreign, the ability to push storytelling further — bringing big ideas to life faster and smarter, without compromise.”