Written By Divya
Edited By: Divya | Published By: Divya | Published: Feb 24, 2026, 05:45 PM (IST)
Samsung Galaxy S26 Ultra is all set to launch on February 25th.
The Galaxy S26 Ultra is just a day away from its official launch, but before Samsung unveils it, pricing leaks have left the fans disheartened. If the leaked numbers are true, the top-end model may come with a noticeable jump. Also Read: iPad to OnePlus: 7 best tablets that I shortlisted before buying a new one under Rs 40,000
According to a report from South Korean media outlet Chosun, Samsung has reportedly finalised domestic pricing for the Galaxy S26 Ultra. While price increases were expected, the scale of the hike on higher storage models is what’s raising eyebrows. Also Read: iPad to OnePlus: 7 best tablets that I shortlisted before buying a new one under Rs 40,000
Based on the reported figures for South Korea:
The biggest shock comes from the 1TB model. Compared to last year’s Galaxy S25 Ultra 1TB, the new price reportedly reflects a nearly 20 percent increase, translating to roughly a $290–$300 jump year-over-year. Even the 512GB model is said to be up by around 11 percent, while the base storage variant sees a smaller increase of under 6 percent.
The reported hike is largely being linked to rising memory component costs. DRAM and NAND flash prices have climbed significantly over the past few months. And since Ultra models often see higher adoption of larger storage configurations, the impact becomes more visible on the 1TB version.
An industry source quoted in the report suggested that higher-capacity variants are feeling the pressure more sharply because of this memory cost surge. Now, currency conversion rarely tells the full story. Historically, the US prices for Samsung’s Ultra models have been slightly higher than direct won-to-dollar conversions.
If the pattern holds, and if the 20 percent increase carries over, the Galaxy S26 Ultra 1TB could potentially edge close to, or even cross, the $1,800 to $1,900 range in some markets. That’s a significant psychological barrier for a non-foldable flagship phone.