
Written By Deepti Ratnam
Published By: Deepti Ratnam | Published: Sep 01, 2025, 11:48 AM (IST)
Krafton, the South Korean gaming giant, is planning something big in the Indian market. As per reports, the PUBG and Battlegrounds Mobile India creator is planning to invest $50 million every year in the country. Not just this, the gaming giant is also planning to make new acquisitions to strengthen its presence in the country.
This is not the first time Krafton has invested big in India. To recall, the company has already invested close to $200 million in digital platforms across the country. This investment made India one of the growing markets and a top focus region outside South Korea.
Earlier this year, Krafton also acquired a cricket game developer company, dubbed Nautilus Mobile, for $14 million. In addition, the company also backed a leading fintech firm called CashFree Payments with $53 million in funding.
While BGMI remains Krafton’s biggest success in India with over 200 million users, the company admits that building another blockbuster game will not be easy. The company already launched PUBG in India in 2018; however, the game got banned in 2020, citing national security issues. So it would be hard for the company to again launch a game, keeping Indian rules and regulations in mind.
Indian gamers are cautious about spending money on games but show strong loyalty once they connect with a title. With 65% of India’s population under 35, Krafton sees a huge opportunity to capture the youth audience and build long-term engagement.
The Indian gaming industry is one of the biggest hubs for companies that are interested in investing in the country, with reports suggesting that the country has over 444 million gamers in 2024. This showcases India’s jump of 12% from the previous year.
Although the industry is still smaller compared to South Korea, its growth potential is massive. New government rules for online gaming are also expected to boost esports and non-wagering games, which could benefit Krafton’s expansion plans.
India already ranks among Krafton’s top five markets globally, contributing around 10% to the company’s revenue. With BGMI driving strong engagement and sales, Krafton is now aiming to replicate that success with new titles and acquisitions. By committing $50 million annually, the company is making it clear that India is not just another market, but it’s central to its global growth strategy.