Written By: Pranav Sawant | By: Pranav Sawant | Published: Aug 11, 2023, 08:17 PM (IST)
YouTube completes 15 years in India: Here are some insights
Commemorating its 15 years since its localized version launched in India, YouTube shared unique insights.
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YouTube completes 15 years
YouTube has officially completed 15 years in India and on that occasion, it has shared some interesting insights.
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Gen Z consumed content in different formats
YouTube has revealed that 69 percent of Gen Zs like when their favorite creators create content in different formats like short form, long form, podcasts, and live streams.
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People watch specific content in different formats
Youtube has revealed that over 71 percent of people watch videos about a specific topic that they are into in multiple formats. This again includes formats like shorts, podcasts, live streams, and regular videos.
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Fan-made videos get viewership
48 percent of Gen Zs that participated in a survey said they have watched videos made by fans of specific content, artists, or public figures over the past 12 months.
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Creators received better opportunities
Lastly, 80 percent of creators agreed that YouTube provided better opportunities to create content and earn money.