CES 2026: Samsung Set To Showcase 15 AI And Digital Health Startups Through C-Lab
Samsung is said to showcase 15 AI, robotics, and digital health startups under its C-Lab programme at CES 2026. Here is what else to expect.
Published By: Divya | Published: Dec 30, 2025, 04:15 PM (IST)
CES 2026 is just around the corner. The annual and world's largest consumer electronics and IT exhibition is scheduled to take place from January 6 to January 9 in Las Vegas. Ahead of the global event, Samsung Electronics has confirmed that it will showcase a new set of projects backed by its C-Lab (Creative Lab) programme, with a focus on AI, robotics, and digital health.
As in previous years, Samsung will operate a dedicated C-Lab exhibition zone at Eureka Park, the startup-focused section of CES located at the Venetian Expo. The idea is simple - give promising startups a global platform to test their ideas, connect with partners, and explore international markets.
According to Samsung, CES continues to play a key role in validating innovation of the C-Lab ecosystem. "Samsung supports C-Lab startups through CES as a platform to validate innovative technologies and build momentum for global growth," said Byoung Chul Lee, Vice President and Head of Samsung's Creativity & Innovation Center.
CES 2026: 15 C-Lab startups
This year, Samsung will present 15 startups under C-Lab Outside, spanning AI, robotics, sustainability, content creation, and healthcare. These include:
- Eight startups incubated directly by Samsung Electronics
- Four supported by Samsung Financial Networks
- Two from Samsung's internal C-Lab Inside programme
- One jointly incubated with the Daegu Creative Economy Innovation Center
Notably, regional startups are seeing record representation. Since 2023, Samsung has expanded C-Lab Outside to cities like Daegu, Gwangju and the Gyeongbuk province, allowing startups to grow without relocating to Seoul. At CES 2026, seven regional startups will participate - the largest number so far.
- Innovation beyond hardware
- Some of the showcased ideas include:
- AI-powered mental care sound solutions
- Digital scent technology for physical spaces
- On-device multimodal AI models
- AI-driven diagnostics for pets
- Enzyme-purified recycled plastic solutions
One such startup, Repla, has already won a CES 2026 Innovation Award for its plastic analysis device, highlighting how sustainability-focused tech is gaining attention globally.
C-Lab Inside and financial tech expansion
Samsung will also showcase two internal AI projects under C-Lab Inside, focused on video composition and AI-based product recommendations. Additionally, for the first time, four Samsung Financial C-Lab startups will debut at CES, covering areas like cyber risk modelling, biometric identity verification, and on-device scam detection.
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