Instagram is making a big change to its platform that could dramatically alter the way content reaches the general audience. In a new update, Meta has confirmed that public posts and Reels will now start showing up on search engines like Google and Bing. This gives creators and influencers more reach and unlock a whole new layer of visibility beyond the app. Also Read: 7 Cool Things Google Can Actually Do: Timer, Song Finder, Calculator, More

According to Meta, public photos and videos from professional Instagram accounts will now appear in third-party search engines. This new update will apply to content uploaded after January 1, 2020. It includes all types of content including, reels, photos, and videos. If you’re a creator, this update can significantly boost your reach and open up a whole new audience that was previously out of reach. It could be a great way to connect with non-followers and help some underrated creators finally get the numbers they have been missing. Also Read: 7 Google Search Tricks That Will Save You Time

Who’s Eligible?

To qualify for this expanded visibility, there are some guidelines as well. First, the account must be public, making it accessible to third-party search engines. Secondly, it should be a professional account, and the person running it must be 18 years or older.

What If You Don’t Want Your Posts Indexed?

If you’re not comfortable with your content appearing in search results, Instagram has provided a workaround for that as well. Users can simply switch to a personal account or make their account private. Additionally, Instagram also advises users to adjust their privacy settings if they don’t want their posts to appear in search results.

However, removal from search engines won’t be instant. Even if users delete their Instagram account, their photos and videos might still appear in search results for some time. Meta has also admitted that it can’t fully control how platforms like Google or Bing handle content. So, while you can revoke remix permissions or file takedown requests, there’s no guarantee your content will be removed immediately from search engines.

This could be a potential privacy concern for regular users who don’t want their posts showing up online. So, make sure you follow the instructions and switch your account to private before search engines pick up your content.

Final Thoughts

This update could be a game-changer for creators looking to boost their visibility. But it could also be a double-edged sword, as it raises new concerns around privacy and content ownership. At the end of the day, it’s all about finding the right balance between reach and control, with each creator deciding what fits best with their brand and content goals.