Instagram Brings Reels To Your TVs: Here's How It Works, Who Can Use? ALL Details
Instagram has launched a TV app that lets you watch Reels on the big screen. Currently available on Amazon Fire TV, the app focuses on shared viewing and interest-based channels.
Published By: Divya | Published: Dec 17, 2025, 02:38 PM (IST) | Edited: Dec 17, 2025, 02:41 PM (IST)
Instagram is no longer limiting Reels to your phone screen. The platform has started testing a dedicated Instagram for TV app, allowing you to watch Reels on a much larger display. The idea is simple - short videos are often more fun when watched together, and TVs make that shared viewing easier.
However, there are some limitations. The new app is currently available in the US on Amazon Fire TV devices, with Instagram confirming that support for more regions and TV platforms will roll out gradually.
What is Instagram for TV?
Instagram for TV is a stripped-down version of the app designed specifically for watching Reels. There's no endless scrolling or tiny text here. Instead, Reels are organised into channels based on interests, making the experience feel closer to a lean-back viewing format. Once you pick a reel, the app automatically queues the next ones with full audio, so you can just sit back without constantly interacting with the remote.
Instagram On TV: How To Get Started
To start using Instagram on TV, simply follow these steps:
- Install the Instagram app from the Amazon Fire TV app store
- Sign in using your existing account
- Alternatively, link your TV through the "Settings and activity" section in the mobile app
Instagram also allows up to five accounts on the TV app. This means different people in the same household can switch profiles and watch content tailored to their own interests. There's even an option to create a separate TV-only account that isn't linked to your main profile.
Over time, Instagram plans to add features such as:
- Using your phone as a remote
- Easier channel surfing
- Shared feeds with friends
- Better ways to follow favourite creators
- Content rules and teen safety
Since this is built for shared viewing, Instagram is applying stricter content rules. Reels shown on TV generally follow the PG-13 rating system already used on mobile. For teen accounts, existing safeguards remain in place. Content restrictions, comment limits, and usage timers apply on TV just like they do on phones. Time spent watching Reels on TV also counts toward daily usage limits.
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