
Written By Divya
Edited By: Divya | Published By: Divya | Published: Aug 28, 2025, 04:05 PM (IST)
HImanshu Tandon Joins CMF by Nothing (Image Credits: Carl Pei/X)
The former Country Head of POCO India, Himanshu Tandon, has joined the CMF by Nothing, the budget sub-brand of the London-based tech giant Nothing. Nothing’s CEO, Carl Pei, has confirmed that Himanshu Tandon has joined as the Vice President of Business for CMF. Under this role, he will oversee the global strategy, growth, and go-to-market execution.
“With a proven track record scaling brands into powerhouses and deep industry knowledge, he’s the perfect leader to shape CMF’s next chapter. We’ve only scratched the surface of CMF’s potential – the journey is just getting started,” Carl Pei said in a post on X.
Excited to welcome @HimanshuT_CMF as Vice President of Business for CMF!
With a proven track record scaling brands into powerhouses and deep industry knowledge, he’s the perfect leader to shape CMF’s next chapter.
We’ve only scratched the surface of CMF’s potential – the… pic.twitter.com/SZogIFt1Qt
— Carl Pei (@getpeid) August 28, 2025
Himanshu Tandon brings over eight years of senior leadership experience. Most recently, he served as Country Head at POCO India (Xiaomi Group), where he was the driving force behind the brand’s rise in India. His achievements have earned him recognition, including Times 40 Under 40, Tech Personality of the Year 2023, and Economic Times Most Promising Leader of Asia.
Now, Himanshu Tandon will handle the CMF by Nothing as the Vice President of Business. For those who are unaware of the CMF by Nothing, it is a budget sub-brand by Nothing which brings smartwatches, earbuds, and other products. Recently, the tech giant has launched the Nothing CMF Phone 2 Pro 5G. Apart from this, the company has so far launched CMF Phone 1, CMF Buds 2a, CMF Buds 2 Plus, CMF Buds Pro 3, CMF Watch Pro 2, and the CMF Buds 2.
“What excites me most about CMF is how it has evolved into a brand that genuinely speaks the language of today’s youth. In this role, my goal is to help CMF become a cultural keystone for Gen Z and young consumers worldwide… I’m thrilled to begin this next chapter with CMF,” Himanshu Tandon said.