Google Just Launched a Tool That Detects AI-Written Content: What It Means for Creators and Websites

With the advancement in Artificial Intelligence worldwide, the increase in AI-generated content is becoming a regular part of what we see, read, and share online. From articles to artworks, AI is now creating content that’s nearly indistinguishable from human work. At one point it brings innovation and efficiency on the platform, but it also raises concerns about authenticity and transparency. In order to address these growing concerns, Google has developed a tool called SynthID Detector which is designed to recognize and label AI-created content. This will help platforms to maintain their integrity.

What is SynthID?

SynthID is a new tool by Google that identifies AI-generated content on any platform. It is a kind of new watermarking tool that helps in fostering transparency and trust in generative AI context. The content that the tool will identify covers images, text, audio, or videos. The content comes with watermark if its created by AI and even if user removes this watermark, the SynthID will identify the markers that’s hidden inside the content itself. These watermarks are intact eve if you hace edited, resized, or compressed the content.

SynthID Detector is a new portal to help journalists, media professionals and researchers more easily identify whether content has a SynthID watermark. Here’s how it works → https://t.co/5pRcGs81Ko #GoogleIO

— Google (@Google) May 21, 2025

Google has made this technology open-source and is encouraging other developers and companies to use it. The tool will help in creating a safer, more trustworthy internet where AI-generated content is clearly identified and responsibly managed.

How it Works:

Users just have to upload n image, video, audio file, or text snippet and SynthID Detector will identify if something is created using AI, especially using Google AI. It confirms whether the content was produced by a Google AI model including Gemini or Imagen. Additionally, even if the content is modified, the tool is designed in such a way that it will recognize its watermark. Hence it will ensure detection remains reliable under typical usage.

The tool adds a layer of accountability and doesn’t stop anyone from using or sharing AI-generated content. The tech giant is encouraging widespread adoption so more developers and platforms could use this tool and detect if the content is AI-generated.