These are iPhone 14, iPhone 14 Pro colour variants

iPhone 14 Pro in a new Deep Purple colour

iPhone 14 Pro and iPhone 14 Pro in Gold colour

Silver-coloured iPhone 14 Pro and iPhone 14 Pro Max

Apple iPhone 14 Pro and iPhone 14 Pro Max in Space Black colour

iPhone 14 and iPhone 14 Plus in Blue

Purple colour also for iPhone 14, iPhone 14 Plus

Midnight is the Space Black for iPhone 14

iPhone 14, iPhone 14 Plus has the Starlight.

The bright Red coloured iPhone 14