Instagram Tips: 6 hashtag mistakes you should avoid

Using hashtags can boost reach — but using them the wrong way can limit your visibility. Avoid these common mistakes.

Using Only Popular Hashtags: Highly popular hashtags have massive competition. Your post can get buried within seconds.

Adding Irrelevant Hashtags: Don’t use trending tags that don’t match your content. It confuses the algorithm and reduces reach.

Stuffing 30 Random Hashtags: More isn’t always better. Use targeted, niche hashtags instead of maxing out the limit blindly.

Repeating the same hashtags every time! Posting identical hashtag sets on every post may look spammy.

Ignoring Niche and Community Tags: Smaller, specific hashtags often bring better engagement and relevant audience.

Hiding Hashtags Carelessly: Whether in caption or comments, placement doesn’t matter — but make sure they’re clean and readable.